Posted by SMPoulton Google Analytics (GA) is a smashing as well as absolute tool, though all as well mostly it can lead to a little bad decision-making formed upon improper Channel Grouping attribution. Of course, we should already have a well-defined as well as enforced UTM tagging plan (if not, this glorious essay from Annie Cushing will get we up to speed), though a continued, different enlargement of a Internet mostly equates to you’ll never be means to comment for all inbound traffic. Note: If you’ve never listened of Channel Groupings, or need a refresher, we suggest checking out this essay from Google: https://support.google.com/analytics/answer/6010097?hl=en Out of a box, GA includes a “ Default Channel Grouping ” with system-defined rules

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Here’s How to Spring Clean Your Google Analytics Channel Groupings

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